Campaigns I've Worked On
Select ad campaigns I've had the pleasure of being a part of
iPhone World Gallery
The Idea
Highlight the power of the iPhone camera by creating digital, outdoor (billboard) and print ads with photos taken by real iPhone users - experts and amateurs alike
My Role
I worked with our design, creative and production teams, as well as with our advertising counterparts at Apple to source, license and produce hundreds of real photos taken by everyday people on the iPhone. I collaborated with each of Apple's 25 international markets to help source market-relevant photos for local publications.
The global campaign featured work in over 73 cities across 25 countries. The campaign won a Cannes in 2015 and variations of it continue to run today.
Apple (Brand) Lunar New Year
The Idea
For the 2016 Lunar New Year, Apple wanted to give the gift of music to their consumers in China and the Asia-Pacific market. Chinese celebrity talent, Jonathan Lee, Li Qianqing and Ann Bai remake a classic Chinese New Year Song, showing how something amazing can be created when you mix tradition with modern technology.
My Role
I managed the conception and production of the 2016 Lunar New Year campaign. I worked closely with the agency's design team in China, and attended the production shoot in Shanghai to oversee product placement.
The :90 video was aired on TV, digital and the popular chat platform, WeChat.
Apple (Brand) Someday at Christmas
The Idea
This 2015 Holiday campaign features the musical legend, Stevie Wonder, recreating his classic Christmas song, "Someday at Christmas" with up-and-coming artist, Andra Day. The song paints a picture of a future that we should strive to create where, "hate will be gone [and] love will prevail."
My Role
I managed the conception, production, post-production and launch of the :90 video nationwide and globally across Apple's english-speaking markets.
The campaign received praise for its message of inclusion, and subtle focus on accessibility features in Apple products.